
Customer Stories
How 1NCE scaled global IoT billing with Lago
Finn Lobsien • 2 min read
Sep 1, 2025
/5 min read

Modern organizations face increasing complexity in managing software licenses as pricing models evolve beyond traditional subscription approaches. Businesses spend an average of $7,900 per employee annually on SaaS tools, marking a 27% increase over the last two years. With 38% of SaaS companies billing based on actual software usage, effective license management has become critical for controlling escalating costs while ensuring operational efficiency.
SaaS license management encompasses the strategic oversight of software subscriptions, usage tracking, and billing optimization across an organization's technology stack. Unlike traditional perpetual licenses, modern SaaS licenses operate on sophisticated pricing models that combine subscription elements with usage-based components, requiring advanced management capabilities.
Contemporary license management involves three core operational areas:
As of January 2025, SaaS pricing was up by 11.4% compared to the same time in 2024, a stark difference from the 2.7% average market inflation rate of G7 countries, making proactive license management essential for controlling escalating costs.
Usage-based billing (UBB), also known as consumption-based billing and metered billing, is a billing system that charges customers for services based on their actual usage or consumption. This consumption-based pricing model creates direct alignment between software value and costs incurred.
Modern usage-based billing systems track multiple consumption dimensions:
Metered billing is a billing model in which businesses charge customers based on how much of a product or service they use. It's the same principle that governs how most utilities are billed, providing transparency and cost control for organizations with variable usage patterns.
Metered billing is a pricing model where the customer is charged based on their consumption level of the product or service. Typically, under metered billing, the customers subscribe to the product plan that will include a base price for a specific usage limit.
Key metered billing components include:
Organizations implementing metered billing must establish robust tracking mechanisms to ensure accurate consumption measurement and fair billing practices.
Usage-based pricing is a consumption-based pricing model in which customers are charged only when they use a product or service. Pay-as-you-go models represent the most flexible consumption-based approach, where customers pay exclusively for actual resource utilization without minimum commitments.
These models are particularly prevalent in:
Pay-as-you-go pricing is a consumption-based model (also known as metering or metered usage or usage based) used by software companies to charge customers based on how much a customer uses a product each month.
As BCG's IT Spending Pulse surveys from 2018 to 2023 show, IT buyers have started to shift toward hybrid (combination of subscription and usage pricing) and pure usage-based pricing models. This evolution reflects the growing complexity of modern software consumption patterns.
Hybrid pricing models typically combine:
Microsoft's Copilot: Priced at 60%-70% of the base product fee, Copilot reflects AI's productivity enhancements while combining predictable subscription revenue with a variable usage fee that scales with the value delivered.
This aligns with Zylo's 2025 SaaS Management Index, which notes that businesses are increasingly facing unexpected charges due to AI pricing structures. As vendors refine their models, many are moving toward usage-based billing, where costs scale based on real-time demand rather than fixed rates.
AI applications introduce unique licensing considerations:
91.2% of IT leaders recognize software optimization as a way to reduce costs, 66.5% of IT leaders have experienced unexpected SaaS charges due to AI-based or usage-based pricing models, Companies underestimate their SaaS spend by 304% on average. Organizations face multiple cost pressures:
Consumption-based pricing is a pricing model where customers are billed based on their actual usage or consumption of services. Consumption-based pricing (also called "pay-as-you-go," "metered billing," or "usage-based pricing") refers to a pricing model in which the cost of a product or service is determined based on the usage or consumption of that product or service.
Managing consumption-based pricing requires:
Modern license management demands sophisticated technical capabilities:
Organizations requiring advanced billing infrastructure can leverage platforms like Lago's comprehensive metering and billing solution, which processes up to 15,000 billing events per second and supports all pricing models including subscriptions, usage-based billing, and hybrid structures.
Effective license management requires implementing robust financial controls:
Organizations must develop sophisticated vendor management approaches addressing:
Perhaps the most transformative trend is the emergence of true outcome-based pricing, where vendors share risk and reward with customers based on measurable business outcomes. While only 9% of companies have fully implemented such models, 47% are actively exploring or piloting these approaches.
Organizations must prepare for increasing pricing model sophistication by:
In 2025, we anticipate SaaS Management and FinOps will begin to converge, catalyzed by AI and consumption-based apps. This convergence will require organizations to adopt more sophisticated approaches to software cost management, combining traditional license oversight with dynamic consumption monitoring and optimization practices.
For organizations seeking to modernize their billing infrastructure and license management capabilities, Lago's open-source metering and billing platform provides the architectural flexibility needed to handle complex SaaS pricing models, including consumption-based pricing, hybrid models, and usage-based billing systems. The platform offers both cloud-hosted solutions and self-hosted deployment options while supporting advanced features like entitlements and real-time usage tracking to accommodate diverse organizational requirements.