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Segment and sync customer data without engineers

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No SQL needed
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No data warehouse needed
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No (reverse) ETL needed
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No (reverse) ETL needed
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Join Growth & Data Leaders trusting us

From successful teams across the globe

It's time to leverage product usage data

Create custom segments without code or SQL

It’s as easy as a spreadsheet. Combine product usage data from your back-end with front-end tracking, and with data from other growth tools

Sync these segments to your favorite growth tools

No need to go through specs, engineers, ETLs, data warehouses, and reverse ETLs

Iterate faster than ever

Need to optimize a campaign with a new segment? Don’t wait for your data warehouse to refresh once a day. Or for an engineer to serve you data.

Connected with your preferred marketing tools

Customer.io

Customer.io

Zendesk

Zendesk

Segment

Segment

Hubspot

Hubspot

Salesforce

Salesforce

PostgreSQL

PostgreSQL

MySQL

MySQL

MariaDB

MariaDB

Intercom

Intercom

Coming soon

Facebook Ads

Facebook Ads

Coming soon

Google Ads

Google Ads

Coming soon

Built by Product Led Growth leaders,
for all Growth leaders

Anh-Tho Chuong Lago

Anh-Tho Chuong

ex-VP Growth
Qonto
Qonto
“Growth success is a function of how fast you iterate. Lago kills engineering bottlenecks, now there’s no excuse to send your product usage to the moon!”
Raffi Sarkissian Lago

Raffi Sarkissian

ex-Head of Business Ops
Qonto
Qonto
“Creating custom segments is now as easy as using a spreadsheet. Then synchronizing data is just a few clicks away. No more SQL, tech headaches or Zapier band-aids.”
Julien Collet Lago

Julien Collet

ex-Lead Growth Engineer
Qonto
Qonto
“Focus on real work, rather than building pipes and hoses.”
Cyril Hagege Lago

Cyril Hagege

ex-Chief Technical Officer
Folk
Folk
“Benefit from Lago's top notch data infrastructure, in a few clicks.“

FAQ

How fast can I start using Lago? Do I need engineers?

Lago Faq

In a few clicks. No complex set up that requires waiting for engineers.

How is it different from Segment.com or Zapier?

Lago Faq

Lago is the only tool specifically built for Growth Marketers.
Unlike Zapier, you can customize segments with data coming from several sources, and push it to several destinations.
Segment does not segment. It tracks frontend events very well and we totally recommend this tool (it's integrated with Lago), for the rest, you'll always need an engineer to write JavaScript or SQL for you. That's why we built Lago. With Lago you can build segments based events and properties, coming from the frontend, backend of your app or third party tools and send it to multiple destinations, without JavaScript or SQL.

Is my data safe?

Lago Faq

Yes. We comply with the highest standards of security, both with our internal processes and choice of providers. Reach out for any additional information.

How much is it?

Lago Faq

Our starting plan is at $500/month, with a 30-day money-back guarantee. We have an irresistible "launch offer", reach out to see if you're a fit!

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Segment and sync customer data without engineers

validation
Awesome! Be patient with your tech team. Lago is coming soon 😊
error message
Oops, a problem occurred while submitting your email. Please try again or don't hesitate to reach out if the issue remains unsolved.
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