Lago • Sync Customer Data to Business Tools

It's time to leverage product usage data

Query your customer data without code or just SQL

It’s as easy as a spreadsheet. Get an instant segment of customer data with the no-code editor. If you are more technical, you can still write SQL. Extract data from your databases, warehouses, business applications and make it actionable.

Sync these segments to your favorite growth tools

Map fields from your segments to the business tools and sync it in a minute.
No need to maintain the APIs and no need to code to sync data.

Iterate faster than ever

Need to optimize a campaign with a new segment? Or for an engineer to serve you data.

Connected with your preferred tools

Collect data from different Sources …

PostgreSQL

MySQL

MariaDB

Snowflake

Redshift

Salesforce

HubSpot

Intercom

Zendesk

Metabase

Push it to all those Destinations …

Customer.io

Facebook

HubSpot

Salesforce

Segment

Mailchimp

Zendesk

ActiveCampaign

Amplitude

Google Ads

We’re working on it, it will be available soon! 💪

Built by Product Led Growth leaders,
for all Product Led Teams

Anh-Tho Chuong

ex-VP Growth

Qonto

“Growth success is a function of how fast you iterate. Lago kills engineering bottlenecks, now there’s no excuse to send your product usage to the moon!”

Raffi Sarkissian

ex-Head of Business Ops

Qonto

“Creating custom segments is now as easy as using a spreadsheet or write SQL. Then synchronizing data is just a few clicks away. No more technical setup or Zapier band-aids.”

Cyril Hagege

ex-Chief Technical Officer

Folk

“Benefit from Lago's top notch data infrastructure, in a few clicks.“

FAQ

How fast can I start using Lago?

In a few clicks. You can start building your first segments of customer data with both the no-code editor or the SQL editor. When your segments are ready, you can sync it to your business tools in a minute. Whether you are an engineer or not, you can start using Lago to sync customer data to business tools.

How is it different from Segment.com or Zapier?

Lago is the only tool specifically built for Growth Marketers.
Unlike Zapier, you can customize segments with data coming from several sources, and push it to several destinations.
Segment Connections does not segment. It tracks frontend events very well and we totally recommend this tool (it's integrated with Lago), for the rest, you'll always need an engineer to write JavaScript or SQL for you. For Segment Personas, you can create targeted audiences but it's all event based and it costs thousand of euros a month. That's why we built Lago. With Lago you can build segments based events and properties, coming from the frontend, backend of your app or third party tools and send it to multiple destinations, without working with JavaScript or complex APIs.

Is my data safe?

Yes. We comply with the highest standards of security, both with our internal processes and choice of providers. Reach out for any additional information.

How much is it?

Our starting plan is at $50/month, with a 10 days free trial.

The fastest way to sync customer data to your business tools

Join Growth & Data Leaders trusting us

With Lago you can ...

Sync top customers to Facebook Custom Audiences and create powerful lookalike audiences

Sync inactive users data to Customer.io to reactivate your current user base

Sync product usage data directly in your CRM, emailing or Customer Success tool

It's time to leverage product usage data

Query your customer data without code or just SQL