Credits to Posthog, an incredible open source company, for the inspiration regarding the timeline!
Took 6 months to catch up to where Kill Bill was 6 years after they opened their repo (the incumbent open-source billing repository).
Number of downloads from our self-hosted versions. This represents the number of Docker pulls from the Docker Hub. Developers love Lago!
Number of customers created in Lago that are billed on a recurring basis. Those users received hundred of thousands of billing events.
Representing both Frontend (React), Backend (Ruby) and all the created SDK clients that are making the implementation easier.
Why we chose to start with an “Alpha α” Program
Most companies don’t label their first releases as “beta”, let alone “alpha”. The reasons are obvious: if you optimize for immediate “user acquisition”, skipping the “alpha” and “beta” steps is a no-brainer. We’re not like this.
We’ve built from scratch and scaled the billing system of a unicorn before, and we can relate to the pressure related to building and scaling billing. Long story short: it’s a high pressure, complex, lonely, and yet low recognition job. Most people usually think billing is a trivial process (they think the hard work is strategizing about pricing on a spreadsheet) and have a “just do it” attitude.
We optimize on building trust in the long term: our code is inspectable, our roadmap is open, and when we don’t have a precise answer yet, we try to share our thought process as much as possible.
Skipping the “alpha” before having users in production, in a period when breaking changes were a possibility, or before having “must-have” features like “credit notes” wasn’t an option. We just wanted to be fully transparent, and attract users with an early adopter mindset, rather than attracting masses of users for vanity metrics.
Our mental framework was “if we manage to have respectable companies use us in production, when we haven’t reached feature parity and are still labeled alpha, this means we hit a nerve”...
... and we did.
The Beta comes with a bunch of incredible news.